Product Information Management (PIM) Solutions; Forrester Wave

Master Data Management is a world of many different angles. I wrote about his in many earlier articles. The basics are often customer, vendor and products. If you keep your helicopter view in mind then I can be this simple. However let us take a closer look into the area of products. Products are often the most complex and have a lot of different versions ans sizes. This can be the case in just one company. Therefore Product Information Management (PIM) Solutions are created.

What is PIM?

Product information management (PIM) means managing the information required to market and sell products through distribution channels. A central set of product data can be used to feed information to media such as web sites, print catalogs, ERP systems, and electronic data feeds to trading partners. (by Wikipedia)

A variety of Information that is kept by the business can be scattered throughout departments, instead of being available centrally. Also we see that data is stored in all kinds of different sizes and ways. And if we talk about companies that have not yet participated in the Digital Ages the is also a possibility of data being only available on paper. PIM represents a solution for centralized, media-independent data maintenance, as well as efficient data collection.

We all recognize PIM as a very important solution to keep your product data complete and enriched. Of lot of suppliers have focus on this area and providing outstanding solutions to solve the challenges in this area of data management. They all have capabilities that fit one of your purposes. The selection of the right solutions still remains a tough job. Do you have the right purposes already made clear? Luckily there are research firms such as Forrester or Gartner who can help you with at least the pre-selection. They can offer you consults to help you with selecting the right solution for your business needs.

How about selecting Product Information Management (PIM) solutions. I just named two of the most influential organizations as it comes toward research and consultancy in the IT and Technology markets. You will find some others at the link page as well. Let us focus at Forrester.


Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We all know that they work with business leaders to create customer based strategies with full commitment towards growth. The bases of their research comes from their surveys. They deploy this survey over hundred of thousands of business leaders and companies.

The Forrester Wave is a overview of the innovations in specific markets or solution areas. I have found the the Forrester Wave of Product Information Management (PIM) Solutions and in our both interest I am happy to share.

The Forrester Wave of Product Information Management (PIM) Software Solutions (Q4-2016)


As you can see the model gives you an overview about the well known Product Information Management (PIM) Solutions. Many of vendors are familiar and well known in this area of expertise.The independent research capabilities of Forrester guarantees their clients high quality reports. For further explanation you should contact the creator of the Forrester Wave. They are more than capable to provide you with solid advise.